J25 is a boutique revenue consultancy firm that helps SaaS CEOs and start-up teams grow from seed stage to Series A.
We focus on B2B SaaS products and help founders and teams implement Product-Led Growth strategies to drive user acquisition, retention, monetization, and expansion at scale.
Our Specials
Product-Led Growth (PLG) Strategy
Top SaaS companies around the world are adopting PLG to grow faster at scale, leveraging product as their main driver for user acquisition, retention, and expansion. We help you implement the strategy and align your revenue and product departments.
Product Marketing
From customer and market research, messaging, product narratives, to product roadmap review, we deliver a comprehensive approach to product marketing focused on driving feature adoption, increasing new & expansion revenue, and decreasing churn rates.
GTM, Positioning, Launch
We work with SaaS marketing, sales, product, and customer success leaders to articulate or redefine their go-to-market approach. This often includes value proposition design, positioning framework, pricing tiers, and internal roadmaps.
Demand Generation
Create a predictable pipeline with a data-driven demand generation approach. Ideal Customer Profile (ICP) definition, lead scoring, buyer personas, customer journey map, content & community strategy, nurture campaigns.
Account-Based Marketing (ABM)
Engage and maximize results with your key accounts using ABM strategy to deliver personalized experiences. Account planning, personas, buyer committee mapping, business case, collateral, CRM, campaign strategy.
Sales Enablement
Accelerate your SaaS sales pipeline with a full sales process development. Customer journey mapping, sales playbooks, HubSpot automation, and supporting content like sales decks, product sheets, and case studies.
Extras
Some start-up teams also need help with:
HubSpot Portal Audit
You’ve purchased a HubSpot subscription and looking to ensure you get the most out of your investment? Let’s help you set the right foundation to succeed with your new CRM. Our team brings expertise across HubSpot account setup, maintenance, automations, lead scoring, data best practices, as well as complex MarTech integrations.
Fractional CMO/CGO
Grow faster with a fractional Chief Marketing Officer / Chief Growth Officer. Responsible for leading your entire marketing / growth strategy and team(s), a fractional CMO/CGO will:
bring the expertise needed to help you create a comprehensive marketing / growth plan and deliver on strategy;
help you maintain an organization that is “light” at the top;
take full accountability for the entire marketing / growth department(s).
Meet the Founders
Monica Dumitriu
Hi there, I’m Monica, currently jumping cities between Munich and Bucharest. I work with the lovely folks at Workpath and l’m advising startups on PLG-based and demand gen strategies. Doing this for over 15 years. Through it all, I’ve had the chance to gain expertise in brand strategy, marketing leadership, category creation, and growth.
Anca Stefanescu
Hi, I’m Anca and I like to build & scale category-defining products. In my current role as CGO and Co-Founder at Sitelink, I focus on enabling digital transformation through Augmented and Mixed Reality. As a revenue leader with a passion for tech, I have a track record of delivering on GTM strategy, product-market fit, scalable growth models, ABM, and SaaS enterprise sales.